The Intersection of the Four Quadrants

How the four quadrants interact with one another. Analyzes the dynamic relationship between certainty and uncertainty, knowledge and ignorance

The Intersection of the Four Quadrants

The human quest for understanding is marked by a complex interplay of certainty and uncertainty, knowledge and ignorance. To comprehend this interaction, we must consider how these four dimensions overlap and influence one another. In this chapter, we will explore the dynamic relationships between these concepts, breaking them down into four quadrants:

1. “Known Known (Certainty and Knowledge)’’

2. “Known Unknown (Certainty and Ignorance)’’

3. “Unknown Known (Uncertainty and Knowledge)’’

4. “Unknown Unknown (Uncertainty and Ignorance)’’

These quadrants are not isolated silos but interact in ways that can dramatically affect decision-making, learning, innovation, and risk management. By examining these intersections, we gain a clearer understanding of how to navigate complex situations and make informed choices.

1. The Known Known Quadrant: Certainty and Knowledge